When CAVA started, I was very enthusiastic about its success. It was the Mediterranean version of Chipotle, and considering how much I loved Chipotle but loved Mediterranean food even more, I figured I would eat it all the time. And I did. I joined the rewards program and quickly achieved the Foodie status and about 18 months later I earned the Epicure status.
When I did, I received this automatic email from CAVA on November 10th, 2018.
I made it. Epicure status! Special Events! Bragging Rights! I tweeted at CAVA about my new status and said that I couldn’t wait until I get access to these events! They even responded, “When we have one, we’ll let you know!”
So I waited. And I waited until the end of the year. And the spring. Then it was summer. Then my daughter was born. And then it was 2020. Now it’s 2021.
Never once have I received anything about an “invite-only” event. No emails. No phone calls. No tweets. Nothing.
So I searched Google to find out if there is anything out there about these “invite-only events.” Nothing.
I’ve had a few people post comments to this blog indicating the same thing. There are no invite-only events. The Epicure (and Connoisseur) status is a sham marketing ploy filled with empty promises.
Even worse, I’ve reached out to CAVA and received no response.
Furthermore, this blog post is now in the top three Google search results for “CAVA rewards” and “CAVA epicure.” You would think CAVA would reach out to do some damage control for its public relations, but they haven’t.
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