When CAVA started, I was very enthusiastic about its success. It was the Mediterranean version of Chipotle, and considering how much I loved Chipotle but loved Mediterranean food even more, I figured I would eat it all the time. And I did.
And then CAVA came out with a rewards program. “Use our app!” they said. “Earn rewards!” they advertised. So I did. And became a “Newcomer” and gained eligibility for a loyalty reward.
Considering CAVA’s meals cost about $10 each, I quickly joined the “Foodie” status, having spent more than $100, which got me a $9 birthday credit. Free CAVA on my birthday was a welcome present.
So I kept looking at the app and saw the next level: $1000. Epicure. It’s the status where you get access to “invite-only events.” Invite-only events with CAVA? It was so exclusive…and exciting!
So my wife and I ate at CAVA on a regular basis and slowly but surely spent more to build up our account. Then one day, I had about $950 spent toward my account. Knowing I was close, I went to CAVA and bought lunch for me, my wife, and my brother, including drinks. About $55 later, I topped the $1,000 level and received an automatic email from CAVA on November 10th, 2018.
We made it. Epicure status! Special Events! Bragging Rights! I tweeted at CAVA about my new status and said that I couldn’t wait until I get access to these events! They even responded, “When we have one, we’ll let you know!”
So I waited. And I waited until the end of the year. And the spring. Then it was summer. Then my daughter was born. And now it’s almost 2020.
Never once have I received anything about an “invite-only” event. No emails. No phone calls. No tweets. Nothing.
So I searched Google to find out if there is anything out there about these “invite-only events.” Nothing.
So I’ve come to a few conclusions:
- These “invite-only events” are nothing more than a marketing ploy filled with empty promises. It’s a bunch of baloney.
- The “exclusive promotions” that are available to the “Connoisseur” status members (more than $2,500 spent) are probably baloney as well.
- I don’t think I’ll go to CAVA again.
- I think I like Chipotle better anyway. (Have you tried the carne asada???)
What do you think? Have you been a CAVA “invite-only” event? What was it like?