How Do You Know If Something Is Actually Good?
Shortly after my book was published and released in paperback and eBook, I paid for two reviews from companies that assess books from independent authors. The first was BlueInk, a company I had met at an independent authors conference in 2017. The second was called Foreword/Clarion, which had a package deal with BlueInk. "Buy both, save money," they said.In the military, we're taught that "two is one and one is none." It was a cheeky phrase to describe the need to always have a backup to whatever it is that you need (radios, for instance). I applied the same principle to reviews, thinking that one review, either positive or negative, could be an outlier, but if I had two reviews, I could get a better sense of the "professional" assessment of my book.BlueInk's review was good and praised the book's "sensory storytelling," among other lauding. When I received the review from Foreword/Clarion, I was again excited, as my book was described as "honest...forthright...heartfelt...captivating."The day after the review was published, I received an email from someone at the New York Review of Books, asking if I'd like to advertise with them in the Independent Press Listing. I had never heard of it, and I had received plenty of emails from scammers who wanted me to pay them to promote my book to their "massive" followings.The email from the advertising assistant described my book as a "great fit" and one that "deserve[d], in our estimation, mainstream attention."So, I inquired as to how this person discovered my book and why mine was different than the thousands of other books out there. And this is what I received in response:
The Foreword review of your book hinted at an intriguing story of redemption. That you apparently admit physical and emotional defeats throughout assures me that this memoir isn't boastful, but contemplative, which is what New York Review of Books subscribers search for in our listing. I was also encouraged by the particular adjectives Kristine Morris [the Foreword/Clarion reviewer] used: "captivating"; "honest and forthright." As you may know, Foreword is rather critical, so to earn this kind of praise is an achievement in itself. This is a very personal, somewhat distressing, personal story, but I can tell that, as more people read it, they will feel encouraged in the pursuit of their goals.